Social Media Weekly

20 NOVEMBER - 27 NOVEMBER 2018

This week Instagram cleans up followers with the removal of fake accounts and Facebook creates its own version of a 'usage' dashboard. Meanwhile, LinkedIn rolls out Stories in the US, but users are not on board just yet.

Instagram Kills Off Fake Followers

Instagram is fighting back against automated apps people use to leave spammy comments or follow then unfollow others in hopes of growing their audience. Instagram is removing people’s accounts who use these apps with inauthentic follows, likes and comments that violate its policies; sending them a warning to change their password to cut ties with these apps, and that people who continue using them “may see their Instagram experience impacted.” Instagram states it “may limit access to certain features, for example” for those users.

So what?

For brands, the number of followers may slightly drop from the removal of fake accounts, however the move is targeted at spam accounts and designed to enhance the experience for legitimate users which, in turn, should keep users on the app for longer, increasing their chance of viewing brands' content. This "clean-up" of platform UX should lead to more considered engagements from users which, for brands, presents a prime opportunity to entice them further down the purchase funnel.

Read More: Tech Crunch

Facebook is Finally Rolling Out its ‘How Long Do I Spend on Facebook’ Dashboard

Fifteen weeks after Facebook announced its “Your Time on Facebook” tool that counts how many minutes you spend on the app, the feature is finally rolling out around the world. Designed to help you manage your social networking, the dashboard reveals how many minutes you’ve spent on Facebook’s app on that device each day for the past week and on average.

So what?

Instagram, Apple and now Facebook rolling out features that monitor app usage is a clear indicator that people are becoming more conscious of how they're spending their time online. As a result, Facebook may see some drop-off in average user time or total user sessions, however, as previously mentioned, users may impose limits on themselves and how much time they're spending online, encouraging them to make the most of the time they're actually logged in, engaging and consuming content rather than just aimlessly scrolling through post after post.

Read More: Tech Crunch

LinkedIn Launches its Own Snapchat Stories

The social media singularity continues with the arrival of Snapchat Stories-style slideshows on LinkedIn as the app grasps for relevance with a younger audience. LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist.

The videos (no photos allowed) disappear from the playlist after a week while staying permanently visible on a user’s own profile in the Recent Activity section. Students can tap through their school’s own slideshow and watch the Campus Playlists of nearby universities.

So what?

The introduction of LinkedIn Stories has, so far, been criticised for mimicking Instagram, Facebook and Snapchat and over-doing the Stories 'phenomenon' on a platform that isn't particularly synonymous with ephemeral content. What makes this a particularly interesting development, however, is that it's one of the only features on the platform that is specifically designed to appeal to a younger audience. When one thinks of LinkedIn, the image of older, more established professionals likely comes to mind, and so this may prove to be an effective way of harnessing engagement from a younger audience on the platform, keen to put their best professional face forward.

Read More: Tech Crunch

In other news this week...
 
Instagram’s new profile designs emphasize users instead of their follower count | The Verge

On Black Friday, you’ll be able to watch the entire ‘Lego Movie’ in a YouTube ad  | Tech Crunch

Facebook Messenger is building a ‘Watch Videos Together’ feature | Tech Crunch