Social Media Weekly
30 october - 06 november 2018
Both Instagram and WhatsApp look at new forms of ads to reach audiences, while Twitter considers removing the 'Like' button.
Instagram’s Next Cash Cow: Instant Promote Ads for Stories
Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram business pages to show their ephemeral slideshows to more users without doing much work. Admins can choose to auto-target users similar to their followers, people in a certain location, or use all of Instagram’s targeting parameters to inject their Story into the Stories queue of more users as an ad that can also link to business’ Instagram profile or website.
Promoted Stories will allow accounts to reach wider audiences who spend more time in Instagram Stories than on the regular feed. It remains to be seen if promoted Stories will be available to all business pages or restricted to only accounts with over 10,000 followers, similar to the swipe up option.
Read More: Tech Crunch
Twitter to Remove 'Like' Tool in a Bid to Improve the Quality of Debate
Twitter is planning to remove the ability to "like" tweets in a radical move that aims to improve the quality of debate on the social network. Founder Jack Dorsey last week admitted at a Twitter event that he was not a fan of the heart-shaped button and that it would be getting rid of it “soon”.
Removing the like button is an attempt to encourage more healthy conversations by removing the numerical 'value' of a tweet and spread of potential fake news. For brands it could lead to more two-way communication between users leading to deeper engagements and relationships.
Read More: The Verge
WhatsApp Found a Place to Show You Ads
A WhatsApp VP says the messaging service will start showing ads alongside its popular Status feature. Speaking at an event, VP Chris Daniels said that the ads would be the service’s “primary monetisation mode for the company” and would offer “an opportunity for businesses to reach people.” No timeline was given for the change.
In June, it was reported 450 million people use Whasapp's Status feature everyday. This creates a great opportunity for brands to reach an enormous audience and target them based on conversations had within the messaging app.
Read More: The Verge
In other news this week...
Twitter is making it easier to toggle between latest and top tweets | The Verge
Soundcloud Brings Music Sharing to Instagram Stories | The Verge
Whatsapp is Finally Adding Stickers | Tech Crunch