Social Media Weekly

01 october - 08 october 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.

Facebook Tests Snap Map-Style Redesign of Nearby Friends

Facebook is testing a significant redesign of Nearby Friends that looks a lot more like Snap Map. It replaces the list view of the neighbourhoods and cities friends are in with a map that groups friends together by city. A “view list” button opens up the former home screen, though in both views you still can only see a friend’s approximate location in a neighbourhood or city, not their exact coordinates.

So what?

This updated feature is likely an attempt to capture younger audiences from Snapchat. Similarly, by getting users to share their real-time location, brands could take advantage of local ad targeting for a more personalised Facebook experience.

Read More with Tech Crunch

Facebook Faces $1.6bn Fine Over Massive Data Breach

The Irish Data Protection Commission has opened a formal investigation into a data breach that affected nearly 50m Facebook accounts, which could result in a fine of up to $1.63bn. The breach, which was discovered by Facebook engineers on Tuesday 24 September, gave hackers the ability to take over users’ accounts. It was patched on Thursday, the company said.

So what?

Although the hack was resolved quickly and so far has not impacted users other than them being logged out of Facebook and third-party sites, authorities and users are questioning Facebook's security and overall trustworthiness after a troubling year. It will be interesting to see if the data breach leads to as many privacy changes as the Cambridge Analytica scandal.

Read More with The Guardian

Google is Giving Advertisers More Ways to Target YouTube Users

Google is expanding its use of lucrative search-based advertising tools on YouTube to help advertisers target potential customers as they search for everything from products to movie trailers on the video site. The news marks a shift in how Google treats YouTube.

So what?

According to Google, about 60% of people who search for a product on the platform then go to YouTube to further their research. That Google are now treating the platform as an extension of its search engine should make for an interesting time to see whether they prioritise reviews and informative content over the traditional vlogs and candid videos that the platform was built on.

Read More with The Verge