Social Media Weekly #59

25 september - 01 october 2018

Facebook enables advertisers to run ads on Facebook Stories and tests songs attached to  photos and videos. Visual search continues to expand, with Snapchat linking with Amazon in an attempt to compete with Instagram.

Snapchat links with Amazon on Visual Search Function

Snapchat parent company Snap has announced a visual search feature that will allow users to leverage the app's camera function to search for items on Amazon. To use the visual search function, Snapchat users scan a physical product or barcode, pressing and holding on the camera screen. If the item is recognised, an Amazon card will appear, connecting the user to a product page on the Amazon app or website.

So what?

Snapchat's visual search follows similar features offered by other platforms and apps such as the Google Lens and Pinterest's Lens (which has seen visual searches jump 140% to 600 million queries every month), and allows it to move more into the search, inspiration and eCommerce space. It's predicted similar features will soon be available from Instagram following the shoppable link feature that was rolled out last month.

Read More via Marketing Dive

Facebook Opens Stories Ads to All Advertisers

Facebook has made its in-ad Stories feature available to advertisers around the world after testing the format in the U.S., Mexico and Brazil starting in May, the company announced. Advertisers can now add Facebook Stories to news feed or Instagram Stories campaigns, with support for Stories ads in Messenger coming soon. The social giant's targeting and measurement capabilities are available for the ad format across platforms.

So what?

More than 300 million people use Facebook Stories and Messenger Stories every day, according to internal platform data. For brands, this is a huge opportunity to connect with such a large audience, particularly those who may not be active on Instagram or use their Stories feature.

Read More via Marketing Dive