Social Media Weekly

05 SEPTEMBER - 11 SEPTEMBER 2018

Instagram releases new Story features and teases new standalone app for online shopping. Meanwhile, YouTube launches a fundraising tool for creators and non-profits.



Instagram Adds New Meme-worthy Superzoom Effects

Instagram shopping in a standalone app? That, reportedly, is what the Facebook-owned company is developing, which would enable it to maximize the potential of shopping on the visual platform, without risking the current Instagram user-experience in a significant way. According to The Verge: “The app - which may be called IG Shopping - would let users browse collections of goods from merchants that they follow, and purchase them directly within the app.”

So what?

A standalone app provides huge opportunities for brands looking to reach wider audiences whilst allowing users to compare products as opposed to searching through multiple branded apps. Similarly, for users the app would help to separate eCommerce from their personal social media life, allowing Instagram to continue to be a social platform - similar to the refreshed aim of Facebook.

Read More: Social Media Today


Instagram Adds New Meme-worthy Superzoom Effects

Instagram Stories are about to get more dramatic. The app is adding six new "Superzoom" effects to its in-app Stories camera. The popular feature is getting an upgrade, with six new variations. Among the new effects: a heart-filled fog with cheesy music, paparazzi-like camera flashes, flames, and a big red x. There's also a particularly emo-looking animation called "bummer," which features black leaves falling against a melancholy soundtrack (in case you want to be woken up when September ends).

So what?

Instagram continues to add new features to keep users entertained, whilst providing more opportunities for brands to be creative with their Instagram Stories. Although having flames and camera flashes may not be suitable for a branded Story, the ability for super zoom is worth considering to stay up-to-date with the platform.

Read More: Mashable


YouTube Launches New Fundraising Tools for Nonprofits

YouTube is launching a new set of fundraising tools which will enable creators to raise awareness, and money, for their chosen organizations via the video platform. The first element YouTube is testing is called simply ‘Fundraisers’, and it’ll enable YouTube creators and registered non-profits to create and embed fundraising campaigns right next to their videos and live streams.

So what?

It is always positive to see YouTube using their platform for good. Facebook have a similar tool which is growing in popularity among not just brands or creators, but individual users too. It will be interesting to see if YouTube fundraising follows suit.

Read More: Social Media Today


In other news this week...

Twitter Has Been Recommending Profiles to Unfollow to Improve Engagement | Social Media Today

Snapchat adds new styles as Spectacles V2s get used 40% more than V1| Tech Crunch

Instagram launches a new parent portal to help them talk to their kids about online life | The Verge