Social Media Weekly

14 AUGUST - 20 AUGUST 2018



Facebook helps brands turn still image ads into direct-response videos

Facebook described in a blog post how some brands are using Create to Convert, a new production framework that helps marketers add lightweight motion to still images. The tool lets creatives add basic motion to images, including brand elements, benefits, offers or messages. Marketers can also use motion to demo how an app, service or feature works, and add a call to action.

Read More: Marketing Dive

YouTube to soon overtake Facebook as second-most visited site, analysis finds

Google's YouTube is projected to overtake Facebook in the next few months as the website with the second-most traffic from U.S. visitors, according to a study by SimilarWeb reported on by CNBC. YouTube has seen increased traffic and viewership, while Facebook's page visits have declined from 8.5 billion to 4.7 billion in the past two years. Google remains the most visited website, with 15 billion visits in July 2018, though its share has declined with app use and voice search on the rise, according to the study.

Read More: Marketing Dive


Twitter Lite expands to 21 more countries, adds push notifications

Twitter  announced today its Twitter Lite app is expanding to 21 more countries, which makes the data-saving app available to more than 45 countries in total. The app was introduced last year with the goal of bringing in more users from emerging markets to Twitter. Similar to other data-saving apps, like Facebook Lite or YouTube Go, Twitter Lite is designed to load faster on slower network connections, like 2G and 3G, and also has a smaller footprint, so it takes up less space on the phone.

Read More: Tech Crunch


Instagram now lets you send private polls through DMs

Starting today, you’ll be able to send polls through direct messages in Instagram. It works the same as adding the poll sticker to your stories, but now, you’ll be presented with the option to send the story to your own selection of users. Everyone in the group chat will be able to view the poll results as they vote in real time. It’s not as groundbreaking of an update as, say, the ability to mute your friends’ posts, but it’s still a useful tool for when you just want to poll a small group of relevant people, like a dinner party or family members.

Read More: The Verge


Snapchat now let’s advertisers sell products directly through Lenses

This week Snapchat is rolling out Shoppable AR, a new feature that makes it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies.

Now companies can essentially close that shopping loop, while keeping users inside the Snapchat experience. Shoppable AR makes it possible to add a button directly to a Lens, which users can tap on to visit a website where they can learn more about or — more to the point — just buy the product. Other options include a link to install an app or a “long form” video like a trailer. All of that happens directly inside the app. 

Read More: Tech Crunch