Social Media Weekly

18 JULY - 24 JULY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.


Facebook

Facebook can now sync your Instagram contacts to messenger

Facebook  wants to expand your Messenger contact list with a little help from Instagram. The company has launched a feature in Messenger that pulls in your contacts from Instagram,  if you opt to connect your account. The option appears in Messenger’s “People” tab, alongside the existing option to sync your phone’s contacts with Messenger.

Read More: Tech Crunch


Instagram

Instagram is testing a feature that allows public accounts to remove followers

Instagram is trying to give users more direct control over their own list of followers; the company has started more widely testing the ability to manually remove followers with a few taps.

Read More: The Verge


Instagram adds online status indicator

Instagram announced a new feature: a green status dot that indicates when a user is active on the app. If you’re cruising around Instagram,  you can expect to see a green dot next to the profile pics of friends who also are Instagramming right then and there.

Read More: Tech Crunch


Snapchat

Snapchat extends Neilsen deal so brands can target shoppers based on offline data

Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter's offline purchase data.

Read More: The Drum


Snapchat partners with four news discovery platforms to help push content beyond the app

Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution.

Read More: Marketing Land