Social Media Weekly

11 JULY - 17 JULY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.


Facebook

Is ‘Facebook Commerce’ Finally Here?

Facebook is testing the AR mobile ads, which appear in its newsfeed, with retailers such as Wayfair, Pottery Barn, Michael Kors, Sephora and Bobbie Brown.

Read More: Forbes


Instagram

Where will Facebook’s growth come from? Instagram.

Pew Research reports that Facebook is far from the dominant social platform for teens. However, Facebook-owned Instagram holds the number 2 spot after YouTube. Now reportedly valued at over $100 billion, Instagram will drive growth for Facebook through new users as well as new advertising revenue. But how?

Read More: Marketing Land


Twitter

Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab.

Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab. The new ad unit includes a visual banner with either a GIF or image background that will be displayed at the top the Explore tab during a user’s first two visits to the app for the day before moving farther down the Trends list, according to a report by TechCrunch.

Read More: Marketing Land


Twitter users to see drop in followers amid crackdown on ‘problem’ accounts

Starting on Wednesday, Twitter will remove all locked accounts from people’s follower numbers. Most people will see a change of “four followers or fewer” but accounts with larger followings will experience a “more significant drop”, the company said.

Read More: The Guardian


Snapchat

Snapchat code reveals team-up with Amazon for ‘Camera Search’

Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon,  Shazam, and other partners.” Once an object or barcode has been scanned you can “See all results at Amazon.”

Read More: Tech Crunch