Social Media Weekly

4 JULY - 10 JULY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.

A great read and deep dive into The Guardian’s own analysis on Instagram Story performance is one of this week’s articles. The publisher found that the resource put into creating high quality Instagram Stories was not as valuable to the growth and performance of their channel when compared to content shared that was less-polished in nature. This is a great insight as we begin to test Instagram Stories more regularly amongst our own audiences and something we’ll be keeping an eye on in terms of performance, optimizing as we go.


Facebook

Facebook and Instagram test a 'do not disturb' feature

Instagram and Facebook are both testing Do Not Disturb features, meaning users could soon have more control over when they receive notifications from either app. Do Not Disturb allows users to activate the feature for a certain time frame or until the users decides to turn it off. The features come as both Google and Apple  announced their operating systems will soon give users Do Not Disturb options. 

Read More: Engadget


Instagram

The Guardian finds less polished video works better on Instagram Stories

The Guardian is finding when it comes to Instagram Stories, less is more — at least when it comes to how polished videos are. Two months ago The Guardian started tracking and analyzing its Instagram audience data on a more granular basis, to test what formats and topics it should develop and evolve and what should be scrapped. The upshot: video drives more new followers than static posts, but time and resources spent on creating polished Instagram videos, specifically for Stories, simply aren’t worth the pay-off.

Read More: Digiday