Social Media Weekly
26 JUNE - 3 JULY 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.
Facebook is testing a way to mute key words
Facebook announced it is testing a snooze option, which will allow users to temporarily hide any posts from their timeline that contain keywords they’ve marked. The feature is being rolled out to a small group of users today and if it’s available for you, it will appear in the options within a post’s upper-right drop down menu.
Read More: The Verge
Instagram launches Topic Channels in Explore, video chat in Instagram Direct and new camera effects
Instagram began rolling out the latest updates, which include bringing video chat to Instagram Direct, a new batch of camera effects and Topic Channels. The video chat will allow up to four people at a time to talk via video. The new camera effects include filters designed by Ariana Grande, BuzzFeed and NBA. While the new camera effects and video chat feature are primarily consumer-driven features, the new Topic Channels in explore will have greater impact on brands and influencers.
Read More: Marketing Land
Instagram stories are getting soundtracks as the feature hits 400 million daily users
Instagram Stories are about to get even busier, with the addition of licensed music. Starting today, users will be able to add background music to their posts on their Stories, with thousands of songs offered directly in the app (including actually popular music by artists like Bruno Mars, Demi Lovato, and Maroon 5). Instagram says new songs will be added daily.
Read More: The Verge
Twitter Launches its Ads Transparency Center, where you can see ads bought by any account
Twitter says that with this tool, you should be able to search for any Twitter handle and bring up all the ad campaigns from that account that have run for the past seven days. For political advertisers in the U.S., there will be additional data, including information around billing, ad spend, impressions per tweet and demographic targeting.
Read More: Tech Crunch