Social Media Weekly
20 JUNE - 25 JUNE 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.
Facebook Groups may soon charge monthly subscription fees for access
Facebook will now let group administrators start charging $4.99 to $29.99 a month for exclusive membership in certain groups, the company announced today in a blog post. Parenting, cooking, and home cleaning groups will be the first ones to get the new feature as part of an early test.
As it stands now, free groups will remain intact, but they will soon have the option to launch premium sub-groups. For instance, lifestyle blogger Sarah Mueller’s Declutter My Home group is starting an Organize My Home group that costs $14.99 a month to join. And the Grown and Flown Parents group is making a College Admissions group that charges $29.99 for access to college counsellors.
While in the past, Facebook groups have always been free, charging for a membership might heighten the sense of exclusivity and make a group feel more special to be in. A paywall may also just drive more people away.
Read More: The Verge
Facebook entices content creators with new community-centered video platform
Facebook announced several new live video features today that will allow creators to make their live streams more like games with polls and quizzes. The features are similar to those that creators on YouTube have had access to for months through the recent addition of the Community tab. These new features could entice established creators to migrate to Facebook’s video platform.
Read More: The Verge
First look at Instagram’s self-policing Time Well Spent tool
An unlaunched version of Instagram’s Usage Insights tool offers users a daily tally of their minutes spent on the app. They’ll be able to set a time-spent daily limit, and get a reminder once they exceed that. There’s also a shortcut to manage Instagram’s notifications so the app is less interruptive. Instagram has been spotted testing a new hamburger button that opens a slide-out navigation menu on the profile.
Read More: Tech Crunch
Instagram Adds TV Feature After Reaching 1 Billion Users
Facebook Inc.’s photo-sharing app Instagram has reached 1 billion monthly active users. To spur future growth, the company announced a new feature: Instagram television.
Anyone will be able to upload videos for Instagram’s new IGTV section, which will display them full-screen and vertically, the way people naturally hold their phones. The video section will feature content from people users already follow on their account, Instagram said Wednesday. IGTV is also a separate standalone mobile application on iOS and Android, where videos will start playing automatically when the app opens.
Read More: Bloomberg