Social Media Weekly
05 JUNE - 12 JUNE 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.
Removing Trending From Facebook
Facebook is removing Trending soon to make way for future news experiences. Facebook introduced Trending in 2014 as a way to help people discover news topics that were popular across the social network. However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. As such, Facebook will remove Trending from the platform next week (w/c 11 June) and will also remove products and third-party partner integrations that rely on the Trends API. The way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video and as such, Facebook is exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on platform is from trustworthy and quality sources.
Read More: Facebook NewsRoom
Apple took a shot at Facebook’s web-tracking empire
At WWDC, Apple took a direct shot at Facebook’s web-wide tracking. Onstage, Apple’s VP of software Craig Federighi described Safari’s new anti-tracking features in unusually confrontational terms. In technical terms, the change has to do with how Safari loads content, and how much information it gives to the site it’s loading. Browsers typically offer up your login token to any plug-in that asks for it, but the new Safari holds back, asking for specific permission before telling “share” buttons or comments sections who you are. That also applies to Facebook comments on third-party sites, the specific feature demoed by Federighi. Facebook was the company called out onstage, but it also has real consequences for Google, Facebook’s only real competitor in targeted ads.
Read More: The Verge
PHOTO: DAVID PAUL MORRIS/BLOOMBERG/GETTY IMAGES
Instagram may soon support hour-long videos
Instagram may be planning to drop its current short video limit to embrace content that’s up to an hour long according to a recent report. The Wall Street Journal says Instagram is looking into a “new feature” that will see the platform shift to “focus on vertical video” that runs for much longer. At the moment Instagram supports video clips, but they’re limited to several seconds in the Stories section of the app, while main Feed videos can run for up to one minute. The vertical video format is already used in Instagram Stories, but the Journal’s report doesn’t state whether these longer videos will be limited to Stories or allowed in the main Feed too.
Read More: Tech Radar
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How Instagram’s algorithm works
Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app. Instagram relies on machine learning based on past behaviour to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.
Read More: Tech Crunch