Social Media Weekly #37

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 24 APRIL - 01 may 2018

Despite privacy issues dominating the news over the last month, Facebook has seen an increase in active users leading to increased revenue. This is good news for businesses as it is reassuring that users are not abandoning the platform, as the hashtag #DeleteFacebook suggested.

The new Instagram story settings create an opportunity to create high quality Instagram stories, with the ability to upload multiple images and preview the full story before posting.

Facebook

Facebook posts large Q1 ad revenue gains despite data privacy scandal

Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform increased 13% year-over-year for a total of 1.45 billion in March 2018, and monthly active users totalled 2.2 billion, also a 13% increase.

Read More: Marketing Dive

Twitter

Twitter’s user numbers are growing again

Twitter is having a surprisingly good 2018, at least from a business perspective. Not only has the company made a profit for the second time ever, but its users are growing again, too. Also good news is Twitter’s user numbers: it added 6 million new monthly users last quarter. It’s only done better than that twice since the start of 2015; in most recent quarters, it’s added 3 million monthly users or fewer, and it’s even lost users in some periods.

Read More: The Verge

Instagram

Upload Stories faster — or preview the entire thing — with new Instagram tools

You’ll now be able to upload multiple photos and videos to your story all at once. Whether you want to preview your entire story to make sure it’s just right or you’re waiting for a strong connection to upload all of your photos and videos from the day, it’s now faster and easier than ever to share to your story after the moment has passed.

Read More: Digital Trends

Instagram Stories have become traffic drivers for publishers and influencers

On average, only 2 to 5 percent of impressions on linked Story posts lead to swipe-ups, per Wescott. But often, those swipe-ups lead to sign-ups, which is leading more publishers and influencers to use Instagram Stories as an audience acquisition tool. Having someone sign up from a swipe-up on an Instagram Story is worth more in lifetime value than sign-ups from people who came across an article on Facebook, said Yuval Rechter, head of digital at First Media.

Read More: Digiday

Snapchat

Unskippable six-second video ads are coming to Snapchat

The view from the show production and agency side is, people have been trained to be forced to watch ads in order to watch shows for free. Still, this would be a new experience on Snapchat, and the key to whether people will be turned off will be whether the content and the ads themselves are good enough to hold their attention.

Read More: Digiday