Social Media Weekly #36

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 17 APRIL - 23 APRIL 2018

Facebook

Facebook announces new European privacy controls, for the world

Facebook is introducing new privacy controls to each of its 2 billion users as part of compliance with the EU’s General Data Protection Regulation (GDPR) that will come into effect on May 25th. Facebook will ask every user, regardless of where they live, to review their privacy choices, from the information they add to their profile to how Facebook uses their data to target ads. The company is also announcing the return of facial recognition to Europe and Canada after courts ruled seven years ago that Facebook’s photo-tagging system collected biometric data without proper user consent. The new controls will roll out to European users first, starting this week, and will expand to all users globally afterward.

Read More: The Verge

Snapchat

Snapchat now let’s advertisers sell products directly through Lenses

This week Snapchat is rolling out Shoppable AR, a new feature that makes it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies.

Now companies can essentially close that shopping loop, while keeping users inside the Snapchat experience. Shoppable AR makes it possible to add a button directly to a Lens, which users can tap on to visit a website where they can learn more about or — more to the point — just buy the product. Other options include a link to install an app or a “long form” video like a trailer. All of that happens directly inside the app. 

Read More: Tech Crunch

LinkedIn

LinkedIn has a new feature to help you connect with people who are nearby

LinkedIn is testing yet another new feature. This time it wants to help you connect with people who are nearby – in meetings, conferences, and events.

Read More: WERSM