Social Media Weekly #35

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 10 APRIL - 17 APRIL 2018

Facebook

The 5 biggest takeaways from Mark Zuckerberg’s appearance before the Senate

Mark Zuckerberg made his highly anticipated debut before the Senate today during a marathon five-hour hearing before a joint session of the Commerce and Judiciary committees. Zuckerberg remained calm and level-headed throughout, and senators were mostly polite and deferential as they sought to understand how Facebook had inadvertently allowed the profiles of up to 87 million people to be collected by the political data-mining firm Cambridge Analytica.

Read More: The Verge

Facebook Stories adds funky AR drawing and Instagram’s Boomerang

You’ll soon be able to draw on the world around you and shoot back-and-forth Instagram  Boomerang GIFs with the Facebook  Camera. Bringing additional creative tools to the Facebook Camera could make it a more popular place to shoot content and help the company compete with Snapchat.

Read More: Tech Crunch

Twitter

Twitter Announces New Additions to Twitter Partner Program, Boosting Content Options

Twitter has announced that six new providers have been added to their official partner program, which helps to connect marketing teams with platform expertize in order to boost performance. The focus of the new additions is video, with three of the providers specifically dedicated to video content.

Read More: Social Media Today

Instagram

Instagram rolls out Focus portrait mode for videos and photos

Instagram is one-upping Apple with a portrait mode feature that runs on a wider variety of phones and works with video, not just photos. Instagram is rolling out Focus, which blurs the background while keeping someone’s face sharp for a stylized, professional photography look. “Focus mode leverages background segmentation and face detection technology,” an Instagram spokesperson told me when asked how it works without the need for dual cameras.

Read More: Tech Crunch

First look at Instagram Nametags, its clone of Snapchat QR codes

Instagram  is preparing to launch a feature called Nametags that lets you create a special image that people can scan with the Instagram Stories camera to follow you. TechCrunch broke the news of Nametags code in Instagram’s Android APK last month. But now thanks to reader Genady Okrain we have screenshots and more details of the Instagram Nametags feature.

Read More: Tech Crunch