Social Media Weekly #33

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 28 MARCH - 02 APRIL 2018

Facebook

Facebook knows literally everything about you

Facebook announced today that it’s disabling a form of advertising targeting called Partner Categories, which allowed prominent third-party data aggregators like Experian and Acxiom to provide clients with offline data like purchasing activity to inform ad targeting. The move comes amid the fallout from the ongoing Cambridge Analytica data privacy scandal, and it follows similar moves from the social network to curtail abusive ad practices. Those include a momentary pause on third-party app approval announced today and new limitations imposed on the volume and type of data third-party apps are given through APIs like Facebook Login announced last week.

Via Tech Crunch

Facebook will no longer allow third-party data for targeting ads

Facebook says an overhaul of its privacy tools will make it easier for people to find and edit the personal information the company holds. Details of the changes were announced in a blog. They follow intense criticism of the firm after it emerged that data about 50 million users had been harvested and passed on to a political consultancy.

Via The Verge

Twitter

Twitter Announces New Additions to Twitter Partner Program, Boosting Content Options

Twitter has announced that six new providers have been added to their official partner program, which helps to connect marketing teams with platform expertize in order to boost performance. The focus of the new additions is video, with three of the providers specifically dedicated to video content.

Via Social Media Today

Instagram

Instagram will show more recent posts due to algorithm backlash

Instagram  isn’t quite bringing back the chronological feed, but it will show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling. “With these changes, your feed will feel more fresh, and you won’t miss the moments you care about” Instagram writes. It should be more coherent to browse the app now that you won’t lose your place because your feed randomly refreshes, and there shouldn’t be as many disparate time stamps to juggle. Instead, you’ll be able to manually push a “New Posts” button when you want to refresh the feed.

Via Tech Crunch

Snapchat

Snapchat Debuts Two New Location-Based Advertising Tools

Snapchat is rolling out two new location-based features to help marketers more effectively reach their target audiences. With the new location-category feature, advertisers can target an audience based on a particular location type, such as a beach, or a movie theatre. The second of the new location-centric features uses radius targeting, allowing advertisers to create a customized radius based on an address, city, pin, or point of interest like a sports stadium or university.

Via Social Media Week