Social Media Weekly #31

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 06 MARCH - 13 MARCH 2018

Facebook

Facebook’s Expanding Access to Their ‘Breaking News’ Tag for Publishers

Back in November, Facebook started a new test of a ‘Breaking News’ tag for selected publishers, which enables them to highlight news as it’s happening with a red indicator in the News Feed. After seeing initial success with the tags, Facebook’s now expanding the test to more than 50 additional publishers in North America, Latin America, Europe and Australia, with a view to adding more again if this broader roll-out proves successful.

Via Social Media Today

Facebook Is Testing ‘Voice Clips’ In Status Updates

As Facebook tests a multitude of ways to get users to share more personal updates on its platform, it has recently confirmed that it has given some users in India the ability to record Voice Clips as status updates. The test was first spotted by Abhishek Saxena, and later confirmed by Facebook to TechCrunch, via spokesperson, who gave the typical Facebook canned vague response: “We are always working to help people share and connect with their friends and family on Facebook in ways that are authentic to them. Voice Clips gives people a new medium through which to express themselves.”

Via WERSM

Twitter

Twitter Wants to Verify All Users as a Way to Prove Identity

Twitter may soon have everyone on the social platform prove their identity by opening the verification process to all users. Twitter’s CEO Jack Dorsey said that the company intends to find a way to allow all users to verify. “And to do it in a way that is scalable, [so] we’re not in the way and people can verify more facts about themselves and we don’t have to be the judge or imply any bias on our part.”

Via Fortune

Instagram

Instagram's Reportedly Looking to Add Voice and Video Calling Features

Instagram could be close to launching a new set of direct connection tools, which could add to your considerations for the app. According to TechCrunch, files in Instagram’s code suggest that the Facebook-owned app is planning to launch audio and video calling options, giving you more ways to stay in touch without leaving the platform. This would add to Instagram’s popular direct messaging capabilities – which they’ve upgraded over the last 12 months, and would further compliment their live-stream guests option, which gives users a means to connect, in real time, through the app.

Via Social Media Today

Instagram’s code reveals a potential portrait camera mode

Instagram appears to be preparing to expand its collection of shutter modes beyond options like Boomerang and Superzoom. Buried within Instagram’s Android Application Package (APK) is an icon for a Portrait shutter for the Stories camera. This could potentially let people shoot stylized portraits with effect-blurred backgrounds or other lighting effects.

Via Tech Crunch

Snapchat

Snapchat adds Instagram-style Mention Tagging to Stories

Snapchat is borrowing a feature from Instagram this time around — somewhat ironic, given that Instagram had shamelessly ripped off the Story feature from Snapchat first — with the app reportedly adding the ability to tag other users in stories with a link to their profile.

Via The Verge