Social Media Weekly #29

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 20 FEBRUARY - 27 FEBRUARY 2018

Facebook

Facebook Is Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform

Facebook’s looking to expand the News Feed into another dimension, with the addition of 3D posts, which enable users to scroll around virtual objects on screen. Facebook actually added 3D posts, via Oculus, last October, but now, The Social Network’s providing a range of new support options for them, with a view to making them easier to both create and share – and to better connect the current and future versions of the News Feed.

Via Social Media Today

Facebook says it’s clarifying its ad metrics

Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. So making these kinds of tweaks (and taking other steps to increase transparency) could help restore advertisers’ confidence in the company’s numbers.

 Via Tech Crunch

Instagram

Instagram lets you send pictures that disappear after one view

Instagram Direct now lets you send pictures and videos that disappear after they have been viewed once. After the person you’ve sent the image or clip to opens and views it, it will disappear from your conversation forever. The move places more control in users’ hands, and could also tempt people into sharing more intimate or risqué images through Direct.

Via Tech Crunch

Twitter

Twitter is killing its Twitter for Mac desktop client

On Friday, Twitter announced that it would abandon its lesser-loved Mac app, directing users to Twitter.com instead. The company declared that it will refocus its efforts on “a great Twitter experience that’s consistent across platforms” rather than continuing development for Twitter for Mac, a message that doesn’t sound great for TweetDeck lovers.

Via CNBC

Snapchat

Snapchat finally gives creators analytics

Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat.

Via Tech Crunch

Snap stock falls as Kylie tweets, but banker ratings are in the mix too

At this point, if you haven’t accepted the celebrity influence of the Kardashian/Jenner machine, you probably haven’t been paying attention to pop culture at large. Snap is definitely paying attention. Yesterday, Kylie Jenner tweeted a pretty brutal takedown of Snapchat with the nonchalance that only a celebrity who has mastered social media better than most can do

 Via Tech Crunch