Social Media Weekly #27

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 6 FEBRUARY - 13 FEBRUARY 2018

Instagram

Instagram is testing a feature that lets users ‘Regram’ posts to Stories

Instagram has confirmed it is testing an option that lets you “regram” public feed posts from other users to your Story. For those who have access to the new feature, it will appear as “Add post to your story” when you tap the share icon underneath a post. If you don’t want your public posts to be shared in this way, there is the option to change your privacy settings.

Via The Verge

Instagram gives brands new way to sell with “collection” ads

Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space. On Tuesday, the photo and video sharing app started testing ads that blend videos and product catalogues where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were first tested on Facebook.

Via AdAge

Twitter

Twitter says people are tweeting more, but not longer, with 280-character limit

It turns out, 280-character tweets aren’t the end of all that’s good about Twitter. Twitter CEO Jack Dorsey said that the expanded tweet length hasn’t actually changed the length of messages people are sending out — but it has led to more engagement. “One of the things we were watching for is to see if the if the average tweet size would go up as a result, and it has not,” he said. “People do have the room — we’re seeing less abandonment of tweets. But we’re also seeing a lot more engagement. We’re also seeing more retweets, and we’re seeing a lot more mentions. And we’re also seeing people get more followers and return more often.”

Via The Verge

Facebook

Facebook confirms test of a downvote button for flagging comments

How can Facebook promote meaningful interaction between users? By letting them downvote inappropriate comments to hide them. Facebook is now testing a downvote button on a limited set of public Page post comment reels. But what Facebook does with signals about problematic comments could raise new questions about censorship, and its role as a news editor and media company. A Facebook spokesperson said that the motivation behind the downvote button is to create a lightweight way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading.

Via Tech Crunch

Snapchat

You can now create your own custom face lenses on Snapchat

Snapchat is rolling out new features today including a new tool to create custom face lenses and new text caption styles for your snaps. Lenses are AR masks that overlay your face with details like puppy ears, flower crowns, and the all-important vomiting rainbow. The lenses start from $9.99 and go up depending on the size of the location you’ve chosen (covering anywhere from 20,000 to 5 million square feet), duration of the lens, and other factors. The lens tool is available from desktop browsers or through the Snapchat app on iOS. Users can choose from 150 different lens templates at launch, which can also be personalized with text. The offering is similar to Snapchat’s custom geofilters, which are one-off decorative borders that users can select for their snaps when situated at a pre-defined location.

Via The Verge