Social Media Weekly #26

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 30 JANUARY – 5 FEBRUARY 2018

Instagram

Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite,  Sprout Social or Social Flow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners. Hootsuite is one of the first partners to implement the API.

Via Tech Crunch

See Instagram's own opinon here

Ads between Instagram Stories are about to get more annoying

Instagram is giving advertisers more leeway and creativity for the spots that run between the Stories you’re actually interested in. Today the company announced that ads will now be able to “publish up to three pieces of content.” (That means multiple segments to tap through, similar to when a friend has updated their story three times in a day.) Previously those interstitial ads were limited to a single photo or video each, which made for a fairly minor interruption when watching content from the people you follow. But soon you’ll find yourself having to tap through multi-part Stories from brands. There’s still the option of swiping sideways to skip the remaining “pieces” a bit faster, as well.

Via The Verge

Facebook

Facebook will start prioritizing local news in user feeds

Facebook’s latest step in its on-going effort to fix its embattled news delivery offering involves prioritizing local sources. The social media giant announced today in a blog post that, along with efforts to elevate content from friends and outlets designated as “high quality,” the site will be working to push local news offerings to the top of users’ feeds. The new feature will elevate news that’s clicked on by users in a tight geographic locale, along with outlets based in that area. Content will also be prioritized as users follow or share stories from specific publications.

Via Tech Crunch

Snapchat

Snapchat Removes The White Border From Snaps Uploaded From Your Camera Roll

Up until now, if you wanted to post a Snap with media from your Camera Roll – and not get the white border around it – you’d have to resort to a bit of “hacking.” Now, this is not necessary. The feature is not exclusive to the redesign recently announced by Snap’s CEO Evan Spiegel; it is rolling out to all users on iOS as part of a recent update of its app.

Via WERSM

Snap Introduces Bitmoji Deluxe, A New Avatar Style With Hundreds Of Customisations

Your Bitmoji app on iOS and Android will now offer hundreds of more ways to customise your Bitmoji avatars – including new hairstyles and colours, facial features, accessories, and different skin tones. The new options are available as part of Snap Inc’s recent addition of Bitmoji Deluxe, a new avatar style. To use the new style, you will have to navigate to the settings in your Bitmoji app and select the “Change Avatar Style” option. You can also use the usual Bitmoji or Bitstrips styles. When updating your Bitmoji, you can also preview your new avatar options before continuing.

Via WERSM