Social Media Weekly #25

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 23 JANUARY – 29 JANUARY 2018

Facebook

Facebook Acquired Identity Verification Provider Confirm

Facebook appears to be working on new ways to check IDs. “Confirm”, which developed technology that enables verification of government-issued identification, such as driver’s licenses, announced that it will be acquired by Facebook. Facebook said in a statement, “We are excited to welcome the Confirm team to Facebook. Their technology and expertise will support our ongoing efforts to keep our community safe.” No further details on the transaction were released.

Via Ad Week

Flicks: Facebook’s New Way of Measuring Time

Facebook just created a new way to measure time, but you won’t be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are more useful when dealing with media playback and digital video and audio, because media frame rates can be expressed in Flicks in much rounder, more divisible numbers than nanoseconds can.

Via Ad Week

Instagram

Instagram now supports GIFs in Stories (and different image and video sizes)

After months of rumours and limited rollouts, Instagram is officially adding GIF support to its Stories feature. Starting today, you can now plaster dancing cats and flying cheeseburgers over your photos and videos. The options are endless with hundreds of thousands of moving stickers to choose from thanks to GIPHY integration. Instagram is also announcing an upcoming feature that will let users upload photos and videos of any size to Stories, so you’ll no longer be forced to awkwardly crop them in that 9:16 (portrait) format.

Via The Verge

Snapchat

Snapchat Stories will now reach more eyeballs as app opens up Facebook and Twitter sharing

For the first time ever Snapchat is allowing content posted within its app to be shared to other social media platforms like Facebook and Twitter; a move that could help it broaden its user base. The enigmatic messaging service will now let users share certain Snapchat content on third-party sites and blogs. This can be done via a link which allows individuals who don't have the app to view the video or photo. For now the announcement doesn't relate to sponsored or branded videos or imagery, however given that all of Snap's advertiser products have evolved from consumer products it doesn't seem unlikely that in time the feature could evolve.

Via The Drum