Social Media Weekly #24
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 16 JANUARY – 23 JANUARY 2018
‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge
If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. The social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Agencies believe brands will have to spend more on paid ads on Facebook in order to get the same number of views — further lining Facebook’s pockets.
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Facebook won’t retreat from Stories as it adds desktop posting
Despite criticism and a slow start for traction, Facebook is doubling down on Stories by testing the ability to create them from desktop, and a much more prominent placement for viewing Stories atop the News Feed instead of in the sidebar. “We are always working to ensure people can easily navigate and enjoy Facebook, regardless of how they connect,” a Facebook spokesperson tells me. “We are testing the option to create and share Stories from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile.” Previously you could only consume Stories on web that had to be created on mobile. For now, a small percentage of users will see this new posting ability and design.
Twitter’s share price jumps after Facebook's news feed shake up
Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up. According to CNBC, Twitter stands to gain from Facebook's decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Meanwhile, Facebook shares fell as much as 4% after the announcement.
Via The Drum
Instagram now shows when users were last active
Instagram is continuing to build out its messaging section with a new feature that’s already found in popular apps like Facebook Messenger and WhatsApp. From the direct messages screen, people you follow or have previously chatted with can now see when you were last using Instagram. The new “Show Activity Status” option being tested is enabled by default inside of Instagram’s settings. You can choose to toggle it off if you don’t think anyone really needs to be that up-to-date on what you’re doing. But if you disable activity status for yourself, you won’t be able to see that info for anyone else.
Via The Verge
YouTube Makes It Harder For Creators To Monetise
In its attempt to please advertisers, YouTube is increasing the eligibility requirements for its Partner Program, making it harder for creators to monetise their channels. The new rules come into place on Feb. 20, 2018, and they mean that only channels with 1,000 subscribers and 4,000 watch hours in the last 12 months can make money from YPP. Up until now, creators only need 10,000 views on their videos to join the program.
WhatsApp launches a separate app for small businesses
WhatsApp has launched a separate app designed for use by small businesses to more easily connect with customers. WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read. WhatsApp Business is free and available to download now for Android users, though there’s no mention of an iOS release yet.
Via The Verge