Social Media Weekly #23

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 09 JANUARY – 15 JANUARY 2018

Facebook

Facebook tweaks Newsfeed to favour content from friends, family

Facebook is changing the algorithm that powers its newsfeed, the service at its core and the mechanism that increasingly determines how news and information spreads throughout the world. The newsfeed algorithm will now give less weight to the popularity of posts and more weight to posts that encourage users to interact and comment. One of the big criticisms of Facebook in the past 18 months is that the content we see in the newsfeed is driven too much by Facebook’s obsession with persuading people to spend as much time as possible on Facebook. The more time people spend in the newsfeed, the more ad revenue Facebook makes. That may be good for Facebook, but, according to an increasingly loud chorus of critics, it’s not so good for humanity.

Via Wired

Facebook Is Testing a New Local News and Events Section to Prompt Civic Engagement

As part of Facebook’s ongoing effort to ‘bring the world closer together’, The Social Network's working to enhance local communities and groups, in order to foster improved civic engagement. A big part of this will include putting more focus on local events and happenings, which is the inspiration behind Facebook’s latest test – a feed of local news items based on your location.

Via Social Media Today

Snapchat

Snapchat is considering forcing users to watch ads on its platform for at least 3 seconds before allowing them to skip.

You may have never noticed it, but nothing stops you from skipping ads on Snapchat when they appear. You have to understand that Snapchat has always been very reluctant to impose ads on its audience. After all, its “audience” is known for being the least tolerant towards advertising. But now, facing pressure from advertisers, Snapchat is considering imposing a 3-second minimum watch-time on ads. This would be a bold move for the company, but with average ad viewing under 1 second, Snapchat has to react before advertisers start looking for better ways to reach out to the platform’s young audience.

Via WERSM