Social Media Weekly #22

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 02 JANUARY – 08 JANUARY 2018

Facebook

Facebook strikes first major music rights deal with Universal Music

Universal Music Group (UMG) has signed an 'unprecedented' global deal with Facebook which will see it become the first major music company to license its recorded music and publishing catalogs across three of the social giant's platforms. Initially the partnership will mean that users will be able to upload videos that contain licensed music to the three platforms. In time, functionality will expand to enable access to a vast library of music across a series of social features. Going forward, the companies will experiment to introduce new music-based products to these Facebook platforms, including Messenger.

Via The Drum

Facebook Replaces Disputed Flags With Relates Articles

In its fight against fake news, Facebook has announced two changes that it hopes will help ensure the accuracy of information on its platform and shed more light on how people decide what information is accurate or not. The first it that, instead of identifying false news with Disputed Flags, it will rather use Related Articles “to help give people more context” about a story. The second update relates to a process of understanding “how people decide whether information is accurate or not based on the news sources they depend upon.” It’s an initiative that will help Facebook better measure its success in improving information on its platform, and will not be directly impacting News Feed for the time being.

Via WERSM

Facebook Starts To Show Page Posting Frequency In Search Results

If you’re wondering how active a particular Facebook Page is, you can always access the Page and see how often it posts. You may not need to do that anymore, as Facebook is testing a posting frequency counter right within search results. The frequency counter appears to the right of the “x like this” counter, showing you how often, on average, a particular Page posts per day. The feature provides an idea about how often certain Pages post per day – a good piece of information for those who want to figure out what the best amount of times to post is for their Pages. 

Via WERSM

Instagram

Instagram Has A Cool New ‘Secret’ Commenting Feature

For the past couple of weeks, Instagram has been testing a new commenting feature that aims to boost the number of comments on a post and start more conversations. It’s kind of a secret feature, as it only appears after you have been looking at a post for at least 5 seconds. This is a very smart move by Instagram. If you spend more than a few seconds on a photo, it clearly has caught your attention, and this means that you are ready to engage. To try the feature, make sure you have the latest version of the app on your phone.

Via WERSM

Instagram tests letting users post Stories directly to WhatsApp

Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. TechCrunch has learned and confirmed that the company is now running a test to let users post their Instagram Stories directly to WhatsApp, as a WhatsApp Status, a corresponding Snapchat-like feature in the latter messaging app where decorated photos, videos and GIFs can be posted with encryption, disappearing after 24 hours. An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp.

Via Tech Crunch

Instagram will now add ‘Recommended’ posts to your feed

Instagram’s feed will now show users recommended posts – a change that earlier this month was spotted while in testing, and has since quietly gone live. The feature will suggest posts for you based on those that have been liked by other accounts you follow. The new section, “Recommended for You,” is clearly labelled so as not to be confused with your own home feed. This isn’t the first time Instagram has offered recommended content. But previously, you’d have to head to the Explore section to see recommended posts and videos – they wouldn’t be pushed to your home feed. 

Via Tech Crunch

Snapchat

Snapchat to introduce '2017 Story' and 'Stories Everywhere' feature to combat Facebook

Snapchat is set to introduce two new features including one called '2017 Story' which will compile saved photos and videos into a personalised highlight video. As reported by Recode, Snapchat will create the year-in-review by using software that can analyse the images and text on each video or photo, which means Snap knows if users have taken a selfie or a sunset picture, and can read and understand any text users have added to those videos as well. A company spokesperson said that this data will not be used for other purposes, like targeting users with ads. Snapchat's rival Facebook already has a similar year-in-review feature.

Via The Drum