Social Media Weekly #21



Facebook Sound Collection lets you add no-name music to videos

Facebook is launching video editing tool Sound Collection for inserting into Facebook and Instagram clips “songs, vocals, noises, and instrumental tracks spanning genres like hip hop, pop, jazz, country, and more.” What you can’t add is any music you’ve heard before. Sound Collection has huge potential, but lackluster execution, and probably won’t deter users from illegally adding popular music to their videos.

Via Tech Crunch

Messenger’s Instant Games Get Live Streaming Support And More

As Messenger’s Instant Games turned one last week, Facebook announced a host of new features and games rolling out now and in the next few months. The first feature – live streaming – started to roll out last week, and it allows gamers to share their gameplay, as well as connect and engage with each other. The feature uses Facebook Live to help users share their gaming experience with those who love to play games on Messenger. The second feature – video chats – are on their way to Messenger games in the new year. They allow gamers to connect with each other, as well as “discuss and share moments with each other when text just isn’t enough.”


Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads

WhatsApp has always said that it has no plans to put ads into its own app, but this is not stopping Facebook, which now owns WhatsApp, from figuring out other ways of monetizing the hugely popular messaging service, which has around 1 billion daily users. Yesterday, Facebook launched a new ad unit that will let businesses create a link between the two platforms: advertisers can now include a button on their ads so that people can call or message via WhatsApp with the click of a button.

Via Tech Crunch


Instagram becomes an interest network with hashtag following

Instagram has always been a social network where you follow friends and creators, but it’s now evolving with a new way to follow hashtags so you see top posts and Stories about a topic on your home page. Rather than having to dig this content out of search or the Explore tab, you can see the best #Slime videos or #FloralNails tutorials no matter who posts them. The change will require some smart filtering by Instagram to prevent objectionable content or spam from being distributed by hashtag following. But it has the potential to help users see beyond their own social graphs and dive deeper into niche communities they care about, making Instagram more endless.

Via Tech Crunch


Twitter's 280 character limit overtakes previous one in terms of engagement

Twitter's new 280-character limit has gained more engagement than the previous 140-character limit claims data site SocialFlow. As reported by, the findings of SocialFlow told via BuzzFeed News echo's the finding of Twitter's own report which stated that tweets over 140 character gained more engagement and followers. The average retweet and likes of 140 character was 13.71 and 26.52 while of 140 and above was 29.96 and 50.28 respectively.

Via The Drum

‘Tweetstorms’ Are Officially A Twitter Feature

Back in September, Twitter started trying out a new way for users to publish their successive updates (aka Tweetstorms) on mobile. Twitter added the plus button in the composer to make it easier for users to read a Tweetstorm without having to go through multiple screens. Today, this feature is available to all, and a core feature of Twitter’s platform. Moreover, Twitter is adding another functionality to make it easier for users to spot a thread, with a “Show this thread” label that will appear on such threads.



Snapchat launches augmented reality developer platform Lens Studio

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. But brands, news publishers and developers will have to promote their own Lenses by marketing their QR Snapcodes that users scan to unlock an AR effect for 24 hours. That’s because Snapchat won’t display these Community Lenses in its camera unless businesses pay a partnered creative agency to build them a special effect and then buy Sponsored Lens ads from Snap.

Via Tech Crunch


LinkedIn Will Now Send You Notifications On Trending Skills You Should Have

Wondering what skills and strengths you should have, and exhibit, in order to stay on top of your LinkedIngame? Being able to understand and highlight those skills (whatever your industry) is very important – especially the ones that other members with your job title are highlighting on their LinkedIn Profiles. A new feature on LinkedIn will help you get more insight on the trending skills “among people with your same job title.” It features a monthly notification that shares this information among those members, in order to help you make sure you’re on par with the needs of the industry.