Social Media Weekly #19
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 28 NOVEMBER – 5 december 2017
Facebook Is Testing a Way for Brands to Send Mass Messages via Messenger
Businesses sending out mass messages via Facebook Messenger? It’s being tested. Facebook confirmed to Social Pro Daily that it is conducting an internal test of Messenger Broadcast. It appears that messages composed via Messenger Broadcast contain the following elements: A welcome message, the main message (which can be image and text, video and text or text-only), a message title, a message subtitle, and a call to action in the form of a suggested reply.
Via Ad Week
Instagram is Finally Testing a Regram Feature
Reposting an Instagram photo you like currently involves uploading a new version to Instagram, an act that can put you on the wrong side of copyright law. Instagram may finally be getting ready to unveil a “regram” button that lets you safely share other people’s photos in your feed without making a copy of them. TNW reports that Instagram is testing a new native “regram” button with a small set of Instagrammers.
Snapchat pilots personalised redesign separating friends from publishers
Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their Bitmojis and Chats together on the one page while grouping the Discover section to the right where users are invited to consume video from participating news brands.
Via The Drum
New Snapchat Filters Can Identify What Is In Your Photos
Snapchat is making an interesting move, adding object recognition to its latest batch of new filters. Smart filters are capable of recognising different “objects” like pets, sports, and food, as well as specific locations and landscapes – like beaches or concerts. While object recognition is not a revolutionary concept, Snapchat is the first social platform to really launch the feature as part of its app. The new smart filters will appear within the existing carousel of filters. However they should only become available when you take a picture of one of the above listed objects. Smart filters come as a nice addition to the already existing Geofilters.
Introducing the Pinterest Taste Graph and enhanced targeting
By understanding people’s evolving tastes, preferences and interests, the Pinterest Taste Graph connects the millions of people on Pinterest to hundreds of billions of fresh ideas that are just right for them, and now businesses can benefit from the Taste Graph too. With interest targeting powered by the Taste Graph, you’ll be able to target more interests than ever before. In early tests, many advertisers are seeing 50% increases in their click through rates, and 20% more cost effective clicks. Nordstrom has seen positive results with their interest targeting campaigns on Pinterest, and their customers are responding in a positive way.
YouTube Is Launching Reels, Its Own Version Of Stories
The extremely popular format, first introduced by Snapchat then adopted by Instagram and Facebook, is now arriving on YouTube. Except that this time, it’s not just a copycat. Instead, YouTube is adapting the format to its platform. It offers a lot of what you have come to expect, but Reels are much more than ephemeral content. And that’s just it: Reels will not expire. They will not disappear after 24 hours, or any other amount of time. Reels are permanent. Reels launched yesterday, but will only be available to creators with a minimum of 10,000 subscribers for the time-being.