Social Media Weekly #17

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. 31 OCTOBER – 07 NOVEMBER 2017

Facebook

Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager

In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts, Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects.

The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches.

Via Social Media Today 

Workplace Introduces Its ‘Workplace Chat’ Desktop App

It’s been just over a year since Facebook launched Workplace – its “Facebook at work” platform – and there are currently over 30,000 organisations around the world using it to become more connected and productive. The desktop app can be downloaded on PC and Mac – and the mobile version both on Android and iOS. The Workplace Chat app gives users access to the same features as the mobile app – on their desktop – including message reactions, @mentions, and of course GIFs. In the next few weeks, Workplace Chat will be updated with group video chat on both desktop and mobile.

Via WERSM

Instagram

Instagram Introduces Dramatic ‘Superzoom’ Feature

Instagram has added the new camera format – called “Superzoom” – that joins Boomerang, Hyperlapse, and Layout. The new feature is available on Instagram Stories on both iOS and Android. Simply open your camera and you’ll see “Superzoom” right next to “Boomerang,” right underneath the record button. Tap. Record. Add suspenseful music. Whether it’s a selfie, or anything else the effect makes it really dramatic. You can then send the resulting video to friends via Instagram Direct, or just add it to your story.

Via WERSM

Instagram Rolls Out In Three Right To Left Languages

The first three right to left languages that Instagram will be available in, are Arabic, Hebrew, and Farsi. Instagram announced that it is making the platform available in the three main right to left languages for the very first time. The new languages are available as part of Instagram’s 8.4 update that rolled out recently, but the new languages are only available on Instagram for Android. In order to change your language setting, you need to go to your profile’s settings tab and switch your language from there. If you switch to Arabic, Hebrew, or Farsi, your app will be updated to read from right to left, instead of left to right.

Via WERSM

Instagram Changed the Way It Suggests Stories Mid-Feed

Instagram has tweaked the design for the mid-feed module that suggests Stories for users. The preview tiles for Stories are double the size of those in the Stories bar that appears atop users’ feeds. Instagram confirmed the redesign stating “we recently updated the design of the Stories bar that you see while scrolling through feed. This update makes it easier to preview the Stories from the people and accounts you care about.”

 Via AdWeek

Whatsapp

You Can Now Delete Messages That Have Been Sent On WhatsApp

WhatsApp has silently added the ability to delete messages from conversations, but it comes with a caveat (or three). Firstly, if you want to delete a message, you will have to be quick – it will only work within seven minutes of the message being sent. Secondly, it will only work, if everyone in the conversation has the latest version of the app, on Android, iOS or Windows mobile. And thirdly, there is no indication if the message you tried to delete was deleted at all. So, you also will have no idea whether anyone actually saw your message before you tried to delete it. 

Via WERSM

Snapchat

Snapchat Adds 'Snap Pixel' to Track Ad Response, Showcases New Lens Option

Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’, a conversion tracking tool which will enable advertisers to measure the traffic being driven to their sites via Snapchat ads. Snap’s pixel will function much like similar options available on other platforms – by inserting the pixel code to relevant website pages, advertisers will be able to track conversion events as a result of Snapchat referral traffic.

Via Social Media Today

Other

80% of Christmas shoppers embrace ‘dark social’ to propagate gift ideas

Dubbed ‘Dark Social’ such activities are described as the ‘biggest missed opportunity in marketing’ as many brands are ill-placed to capitalise on such communications.

The report found that 30% of consumers shared more content in this way over the Christmas period than normal with 72% of this content shared via dark social channels as opposed to just 22% via Facebook.

 Via The Drum