Social Media Weekly #15

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.  17 OCTOBER – 23 OCTOBER 2017

Facebook

Hungry? You Can Now Order Food Through Facebook

You can now order food for pick-up or delivery, directly on Facebook. It all starts with people deciding what they want to eat, by finding out about nearby restaurants – on Facebook. Then comes the ordering part. Here, Facebook has brought together all the options. Services like EatStreet, Delivery.com, DoorDash, ChowNow or Olo, or directly from a restaurant like Jack in the Box, Five Guys, Papa John’s, or Panera? Facebook connects you to them (and more). Finally, you can even check out what your friends have to say about a restaurant before you order your food.

Via WERSM

Facebook Is Officially Rolling Out Its Explore Alternative News Feed

Explore is an ad-free (thus far) News Feed made up entirely of content from publishers—pages followed and not followed by users. A Facebook spokesperson confirmed the rollout, saying, “We are beginning to roll out a complementary feed of popular articles, videos and photos, automatically customized for each person based on content that might be interesting to them.”

Via AdWeek

Facebook Acquires Rising Social App tbh to Quell Competition

tbh, which has proven particularly popular amongst high school students, is a simple social app which enables users to answer multiple choice questions about their friends. The app’s focused on positivity, so the questions are light-hearted and geared around encouragement. Given the basic process of tbh, it’s hard to see it becoming as big a platform as, say, Instagram, but it gives Facebook yet another opportunity to gather data and maintain a hold on that critical younger demographic.

Via Social Media Today

Interactive 3D Posts May Be Coming To Facebook Soon

First there was text. Then, images, video, and 360-videos and videos… Now, Facebook is working on bringing 3D posts to News Feed. Among the awesome goodies that Oculus announced at its developer conference in San Diego last week, Facebook also showed off 3D posts – a brand new type of post that can be posted, viewed, and interacted with on News Feed. Without VR. Yes, you heard that right. 3D posts – while created by developers for VR – can be posted to News Feed, and users can interact with them right there.

Via WERSM

Business Pages Will Soon Be Able To Post To Facebook Stories

In an attempt to liven up the feature that users aren’t really using, Facebook will soon be giving business Pages the ability to post to Facebook Stories. Facebook Stories haven’t been doing that well since they were launched. Perhaps it’s because everyone prefers Instagram Stories instead? That’s certainly part of the reason that Facebook started allowing users to cross post their Instagram Stories to Facebook. Either way, the idea is that businesses might just get things moving a bit faster.

Via WERSM

Pinterest

Pinterest Adds Search Ads to Their Self-Serve Platform, Providing New Opportunities

Pinterest's search ads function much as you'd expect - when a user conducts a search for a key term (or key terms) you've targeted, your Promoted Pins show up, similar to how you would use Google search ads. Initially, the search ads were only available via Pinterest partners, but now they're being added as an option within Pinterest's Ads Manager, making it easier for any business to tap into Pinner search intent.

Via Social Media Today