Influencer Marketing Weekly
08 MAY - 15 MAY 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.
The Evolution of the Influencer Economy
An interesting article into what does and doesn’t work in influencer marketing and how brands have moved beyond simple paid sponsorships.
Read More: Business of Fashion
Influencers persuade one in four Brits to buy products
According to research from Golin, an integrated PR, Digital and content agency, British consumers are not put off by sponsored posts by content producers, with one in five keen to be on the receiving end of product recommendations. In addition to this, 31% of consumers said they understood the need for influencers to make money, 25% felt that sponsored content was fine so long as it was well balanced, and 20% liked it when influencers recommended products.
Read More: Campaign Live
Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past
The pros and cons of the recent technological innovation in Influencer marketing - digital virtual influencers. This is a fairly new trend but looks to be something that may aid marketers dispel the issues they face when working with real life influencers.
Read More: AdWeek
How Influencers Are Turning the Business of Travel on Its Head
The power of influencers and social media has led to relatively unknown travel spots becoming top-of-mind for consumers. Through setting the trends that dictate where consumers choose to go, motivating companies to revamp marketing tactics, creating new roles within the travel industry and overall making travel more aspirational, influencers have transformed the way we perceive travel.
Read More: AdWeek