Influencer Marketing Weekly #9
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 17 APRIL - 24 APRIL 2018
Will the Cambridge Analytica scandal derail the influencer marketing business model?
A look into how the influencer marketing industry should adapt to the restricted data access changes– this includes planning ahead and allowing more time to obtain influencer audience data as well as being ready to adapt quickly to further changes.
Read More: Ad News
Creating a Human Brand Through Influencer Marketing
According to a recent study, Gen-Z will account for 40 percent of all consumers in 2020 and understanding how to reach this young audience will be paramount to marketers’ success moving forward. Read more to see how brands such as Starbucks and FIFA have influenced this core customer group by humanizing their marketing campaigns with trusted key opinion leaders.
Read More: Ad Week
DJ Khaled under fire for ‘deceptive’ alcohol advertising
Truth in Advertising, a false advertising online resource, sent music mogul, DJ Khaled, a letter urging him to clearly mark paid-for posts as #AD after seeing more than 300 of his alcohol related posts without the hashtag.
Read More: The Spirits Business
How To Get Influencer Marketing Content To Perform
A breakdown – and quick reminder - of what to consider when activating influencer campaigns including driving rapid action through CTAs and simplifying the conversion process by making brand links clearly visible within content.
Read More: Business 2 Community