Influencer Marketing Weekly

01 MAY - 08 MAY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.



Brands spent average of £51,891.98 on influencer marketing in 2017

A recent study from RhythmOne highlights strong returns for advertisers and continued growth in the influencer marketing industry. Some key stats: Use of Instagram stories and Snapchat increasing by 19.2% as well as engagement rate across all Influencer marketing campaign seeing an increase of more than x4 over the 2016 ER average.

Read More: Net Imperative


The rise of social media influencers

This article shows the importance and power of social media influencers in the fashion and beauty industry. Alex Bohen, chief executive of Oscar De La Renta says it himself “it would not be an exaggeration to say that our handbag business has taken off through our engagement with the influencer community”

Read More: CBS News


What influencer marketing can learn from traditional advertising?

Influencer marketing and traditional advertising are overtly different, but there are also clear parallels when it comes to the overall objective: to drive awareness, purchase intent and consumer behavior.

Read More: Mumbrella


The good, the bad, the ugly of social media influencers

An infographic that highlights some examples of what makes a good post, a bad post and the downright awful post. Because like anything else, social media marketing can turn out extremely well but can often be the opposite.

Read More: Social Media Today