Influencer Marketing Weekly #6

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 28 MARCH - 02 APRIL 2018

Influencer Xiaxue on fake followers, brand safety and imposing regulations on influencers

Influencer Xiaxue from Singapore gives us her view on why the influencer marketing industry should be more regulated and issues like fake following addressed. Problems we are actually facing in the UK as well.

Via The Drum

Marketers put their trust in social media influencers

This article shows how important Influencer Marketing has become for marketers as a majority now see it as a legitimate form of media: according to a study from marketing firm WhoSay 89% of respondents believe this form of marketing can positively impact how people feel about a brand.

Via eMarketer

Blogger fakes entire trip to Disneyland to prove how easy it is

Blogger and Instagram influencer Carolyn Stritch @theslowtraveler faked an entire birthday trip to Disneyland using editing tolls to prove the following point: you can’t believe everything you see on Instagram!

Via Independent