Influencer Marketing Weekly #5

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 20 MARCH - 26 MARCH 2018

The Brand-Influencer Power Struggle

A look into what brands offer influencers (trips, gifts etc.) for partnerships and why it’s vital to work with influencers that have a genuine interest for a brand.

Via Business of Fashion

ASA probes influencer marketing rules so consumers don’t have to ‘play detective’ to spot ads

ASA to review how paid-for influencer and native advertising is signposted online and if evidence suggests that it needs to change the rules. This is in response to the growing trend of brands inking deals with influencers and publishers which has “blurred the lines” between advertising and editorial content.

Via The Drum

Adidas on the power of using micro-influencers in long-form video

Adidas partnered with young footballers which helped these upcoming sports stars to grow their own social media reach and become influencers themselves – an interesting insight into a how a brand collaboration benefited both parties. Read on to find out more about Adidas’ ‘Tango Squad’ influencer initiative.

Via Marketing Week

‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes

Influencers are having to charge brands more in order for their content to be ‘seen’ due to Facebook deprioritizing publisher content. Read on to get a real-life influencer’s POV on the algorithm change.

Via Digiday