Influencer Marketing Weekly #4

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING. 13 MARCH - 20 MARCH 2018

The Good and Bad of B2B Influencer Marketing

Pros and cons of using B2B influencers and how the practice could evolve in the future.

Read more at Contently

Brands must take responsibility for ensuring transparency in influencer marketing

Read more to find out how to effectively educate influencers on the ASA guidelines.

Read more at Campaign Live

Agency drafts up clause to help brands break away from wayward influencers

Connects agency has recently drafted a mortality and break clause which will allow brands to cut partnerships with influencers who do anything unethical.

Read more at The Drum

How to implement Dark Social in your influencer marketing efforts

Brands have not yet come to realize the massive potential of dark social in marketing. Read on to find out what dark social is and how it can benefit your influencer marketing campaigns.

Read more at Social Media Week