Influencer Marketing Weekly
20 november - 27 november 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING
From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise and engage audiences. Marketers are seeing the effect influencers are having on brand awareness and sales and investing more of their yearly budget into influencer marketing
Read more: Forbes
RewardStyle founder Amber Venz Box talks influencer marketing and fashion
Fashion retail is a risky business. Like many sectors, it has been disrupted by the rise of the internet, as consumers increasingly shop on their phones rather than on the high street.
So with fewer people browsing in shops, there’s a question of how best to advertise a new dress or a trendy handbag.
Read more: City AM
Demand For Fake Instagram Followers Shot Up 71% This Year
On June 20th, Instagram announced that it crossed a major threshold into 1 billion users. They capitalized on this momentum by launching IGTV, a platform that enables creators and influencers to share long-form video content with their fans.
This move was a direct swipe at YouTube, as Instagram aimed to entice video creators to share their content via IGTV instead. This also suggests more robust opportunities for branded influencer marketing, which is predicted to reach nearly $2.4 Billion in spend by 2019.
Read more: Mediakix
Why businesses need influencer marketing to survive in the future
These young entrepreneurs warn us that businesses who fail to engage with influencers won't survive in a future based on Gen Z audiences, and their thirst for reactive content.
Read more: Real Business