Influencer Marketing Weekly

14 november - 20 november 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.

8 Lessons From Year Influencer Marketing

This article outlines 8 recommendations/tips when working within influencer marketing, including information around Vanity Metrics, the management of influencers and how buying your followers is not a new thing in the industry.

Read More: LinkedIn

How to pick a social platform for your next influencer marketing campaign

Article speaks to a CEO of an influencer marketing agency to provide recommendations of the best social media platform to use when working with influencers. This includes Instagram, Twitter, Blog Posts, Facebook, Pinterest, and YouTube.

 Read More: Forbes

Three gut checks to avoid hiring the wrong influencers for your brand

1. Do influencers actually have an interest in your brand?

2. Do influencers have proof that working with them value?

3. Do they provide quality over quantity?

Read More: Forbes

Transparency in Influencer Marketing - Are we there yet?

New set of guidelines sent in regards to transparency in influencer marketing. Goal is to ensure influencers communicate clearly and honestly with their audiences and properly disclose any commercial relationship they may have with brands.

Read More: Forbes