Influencer Marketing Weekly

07 NOVEMBER - 12 NOVEMBER 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.

Inside Canon’s influencer marketing program

For 23 years, Canon has managed a program of professional photographers called Explorers of Light. These 42 professionals represent the company at events, and are arguably ‘influencers’. But now, with the Instagram era, Canon is working with 40 amateur photographer influencers as well, across digital channels.

Doris Tsai, senior director of marketing for Canon said “People want to feel that photos are attainable for them.”

Read More: Digiday

How does… influencer marketing measurement work?

The revenue impact of the influencer channel has been relatively difficult for brands to measure. Many brands spend heavily in the sector without proper measurement tools and strategies in place. In Australia, the government recently slammed the influencer channel as ineffective. By contrast, we’re seeing brands who have robust measurement in place raving about the results they’re driving – take a read to find out how they do it!

Read More: Mumbrella

Decoding influencer marketing

As influencer partnerships become more and more common, the rules and structure around this element of marketing strategy are becoming more defined. With new legal processes being put into place and influencers wising up, it’s more crucial than ever that brands become educated on best practices.

Read More: Glossy

How would Instagram stars save M&S?

If you look on social media, there is always a buzz about certain pieces from M&S e.g #HollysMustHaves, which seems to be at odds with Wednesday's news that the retailer has suffered a decline in clothes sales.

But, as online excitement translates into sales for retailers, is there anything that influencers and fashion bloggers can suggest to improve the chain's prospects?

Read More: BBC News

YouTuber and Strictly Come Dancing star Joe Sugg has snared an investment for his fledgling management business.

Sugg and former roommate and collaborator Caspar Lee last year broke away from digital talent agency Gleam Futures to create their own venture Margravine Management. They hope to find and develop the next wave of online stars.

WME, the global talent agency which represents Foo Fighters, Drake, has now put an undisclosed amount into the company. WME also represents Sugg and Lee.

Read More: Standard