Influencer Marketing Weekly #30

25 september - 01 october 2018

a snapshot of the most current news, trends and best practices across influencer marketing. 

How To Expand Your Influencer Relationships Beyond One-Off Posts

Influencer marketing has to do with relatability and authenticity, building real relationships with influencers is one of the simplest ways to communicate about a product. Building a genuine relationship starts with an open conversation about the influencer's previous work and why you are interested in working with them specifically.

Read More via Forbes

A New Metric Is About To Disrupt Influencer Marketing: The Saturation Rate

The industry response will be to begin tracking (as only a few tools do today) the percentage of each influencer's content that is sponsored vs/ organic. Internally, we call it the saturation rate. Once you have that metric, it's a short step to tracking the engagement rate on sponsored content vs. organic content.

Read More via Forbes

The 75 celebrities and influencers who make the most money per Instagram post, ranked

Influencer marketing is projected to be worth between $5 billion and $10 billion by 2020.

Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app and how much they charge per sponsored post.

Read More via Business Insider

Influencers: Have we reached a tipping point? The Drum and Buzzoole publish report

Influencer marketing has been having a moment recently, however scepticism over follower authenticity and success measurability are some of the issues surrounding the marketing strategy. A new report produced by The Drum in partnership with influencer marketing platform Buzzoole looks at the current state of influencer marketing in the US and the UK.

Read More via The Drum