Influencer Marketing Weekly

19 SEPTEMBER - 25 SEPTEMBER 2018


A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING

Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API

Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among the influencer marketing community.

 Read more: Adweek

No Room For Bots: How To Hold Your Influencers More Accountable

Influencers have taken advantage of a thriving online bazaar to purchase bogus followers, clicks, likes and views on Instagram, YouTube, Twitter and other platforms. To some extent, brands themselves are to blame…

 Read more: Forbes

Why brands need to use KOLs (influencers) in China

If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement.

Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an uncommon event in China’s KOL-driven economy.

Read more: The drum

Why Salesforce Can Win Influencer Marketing

Today, there are tons of companies that promote themselves as influencer/creator management solutions. It’s one of the most competitive subcategories in technology and yet there still don't seem to be any great, affordable solutions. There are essentially two types of “influencer” companies.

Read more: Forbes