Influencer Marketing Weekly

12 SEPTEMBER - 18 SEPTEMBER 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.


The Influencer Marketing Sector Reacts to Instagram’s New ‘About This Account’ Feature

Influencers are still getting a chunk of some travel brands’ marketing budgets, but the amount of pull they have over travellers’ trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road

Read more: Skift

Influencer Marketing And The Important Role Your Business Plays In It

In today's tech-driven, virtually-connected world, a tremendous shift is happening in the way people perceive a brand's message and make a purchase decision. They are no longer convinced by what a brand says about its products; instead, they form their own opinions through information they get from different online and offline platforms.

Read more: Forbes

UK: Is That A Selfie Or An Ad? UK Watchdog Launches Investigation Into Influencer Marketing

The Competition and Markets Authority (CMA) has now launched an investigation into the failure of influencers to properly declare the promotional or paid-for nature of some of their social media posts.

Read more: AdLaw By Request