Influencer Marketing Weekly
05 SEPTEMBER - 11 SEPTEMBER 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.
Best practices for influencer marketing agreements
Regulators are watching the entire influencer ecosystem - from marketers to publishers, PR agencies, and the influencers themselves.
Studies have shown that working with influencers on a multi-channel campaign can drive up to 16-times more engagement than paid or owned media.
Read More: PR Week
Influencer featured in 'ridiculous' Listerine ad condemns 'nasty' response
Amid ongoing concerns around the value of influencer marketing and way such ads are signposted, Johnson & Johnson has found itself in the eye of a social media storm.
Over the weekend, a paid-for Instagram post from Scarlett Dixon (aka Scarlett London) promoting Listerine went viral on Twitter for all the wrong reasons.
Read More: The Drum
#TheFerragnez | The Digital Buzz behind Chiara Ferragni & Fedez’s Big Day
Chiara Ferragni certainly blew her 14.3 million followers away on her special day. One of the biggest influencer events of the year took place last weekend as the digital entrepreneur behind The Blonde Salad wed rapper Federico Leonardo Lucia, better known as Fedez. Their wedding, a 3-day event dubbed #TheFerragnez, generated a total audience-driven Media Impact Value of $36 million across online and social.
Read More: Launch Metrics
How Chinese Influencers Created The Kylie Jenner Business Model
Kylie Jenner’s influencer-centric business model may win her praise here but is de rigueur for bloggers in China. Unlike Instagrammers in the West who rely primarily on the content monetization model, Chinese influencers are light years ahead.
Read More: Forbes