Influencer Marketing Weekly
28 AUGUST - 04 SEPTEMBER 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.
The Influencer Marketing Sector Reacts to Instagram’s New ‘About This Account’ Feature
Instagram has revealed an ‘About This Account’ feature, a revamped verification application process and new ways to sign in with two-factor authentication.
Industry experts see today’s announcements as a response to recent backlash over the lack of transparency on the part of both social platforms and influencers.
Read More: AdWeek
Facebook Takes First Step Toward Owning The Entire Influencer Marketing Space
Facebook recently launched Brand Collabs Manager, a platform designed to connect influencers with brands. The platform will collect influencer information such as influencer age, gender, location, language, type of posts, topical interest area, content focus and other metrics, as well as links to existing branded content and an insights section which will detail the influencer’s reach and interaction with followers.
Read More: Forbes
3 Areas Where Influencer Marketing Needs Further Development
In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever’s Keith Weed. I believe it all comes down to that all-important word: trust. Can brands trust influencers? Can influencers trust brands? Can consumers trust influencers?
Read More: AdWeek
Pay per post: influencer marketing’s answer to the one-night stand
‘Pay-per-post’ models are influencer marketing’s answer to a one-night stand: gratifying in the short term, but if you are not selecting your partners carefully and thinking long term you could be jumping into bed with the wrong people and damaging your reputation.
Read More: Mumbrella