Influencer Marketing Weekly

14 AUGUST - 20 AUGUST 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.



Social Media Celebrities Under Investigation By Business Watchdog

Celebrities who promote products on social media are under investigation by the competition watchdog amid concerns they are not making it clear when they have been paid to do so. The CMA is looking into whether consumers are being “misled” by those social media influencers.

Read More: The Guardian


ICMA 2018: How Brands Have Evolved Their Influencer Marketing Game

An interesting insight on how the scale of influencer marketing is growing by the day and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences.

Read More: Exchange 4 Media


Cannabis Brands Want To Try Influencer Marketing, But Influencers Are Wary

Cannabis companies are turning to influencers to grow their business and get around platforms’ ad bans. But even though cannabis is becoming legal in more states and gaining social acceptability, influencers are still anxious about doing weed tie-ups.

Read More: Digiday


Influencer Measurement: Don’t Put Data On A Pedestal.

An opinion on the power of data in the influencer marketing industry. According to author Emma Usher it is now time to start treating relationships with influencers more like real relationships. Data plays an important role in measuring ROI but we need to bring more of a human touch to our campaigns.

Read More: Digiday