Influencer Marketing Weekly 

25 JULY - 30 JULY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.



Influencer Marketing Lessons From Fashion Nova And Zara

Fashion Nova, Zara, KKW Beauty and H&M taking the lead in the first half of 2018, according to data from InfluencerDB, an influencer marketing platform. In the first five months of 2018, the top 20 brands created $659,882,860 of earned media value.

Read More: Business of Fashion


Which Sectors Spend The Most On Influencer Marketing In The UK?

Analysis tool CampaignDeus undertook a survey of 4,500 UK influencers, studying 700,000 individual posts from their Instagram accounts in the first half of 2018. This study shows that fashion is the sector responsible for the most paid posts, but fitness is the fastest-growing.

Read More: Campaign Live


Unilever’s crusading CMO Keith Weed Becomes Ad Association President

The Advertising Association has secured Keith Weed, Unilever CEO, as its president. He will help guide the body in its mission to champion the UK ad industry.

Read More: The Drum


How to determine Influencer pricing on Instagram

Some handy hints and tips for those interested on pricing benchmarks in the maze of influencer fee demands.

Read More: AdWeek


Australian Government faces backlash for spending $700,000 on influencer marketing

Australia’s Federal Government’s #girlsmakeyourmove campaign, saw the Health Department pay hundreds of influencers over 700,000 to post fitness photos on their Instagram accounts. Criticism also includes that a number of the selected influencers had previously been associated with extreme dieting or had been sponsored by alcohol companies.

Read More: The Drum