Influencer Marketing Weekly 

11 JULY - 17 JULY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.



Haagen-Dazs Is Shaking Up Its Influencer Marketing Strategy to Smash Wimbledon Sales Record.

The ice cream brand is no stranger to experience-based marketing. This year “influencers are going to play a big role” in helping drive the brand’s Wimbledon push further. Haagen-Dazs will be running a “Champion vs Challenger” campaign throughout the tournament with high-profile global brand ambassador.

Read More: The Drum


Beyond Millenials: Influencer marketing For Older Generations.

Despite all the millennial buzz, the real powerhouses in spending are the older generations. Generation X makes up just 25% of the US population but earns 31% of US income dollars. Here is an overview on how influencer marketing can be suitable for older generations too

Read More: Forbes


How Kraft Heinz Combined Video Ads With Influencer Marketing To Drive Mac & Cheese Sales.

In 2017 Kraft Heinz launched a marketing campaign that garnered over 4.5 million views, over 70 million social media impressions, and over 750,000 likes, comments, and retweets in a mere nine days. The success of this campaign is a combination of: data, influencers and determination to connect with consumers on a meaningful level.

Read More: Business2Community


RedPill Influencer Marketing Barometer: Software Special.

In this special feature RedPill is reviewing three influencer videos and assesses the reasons behind their social performance. 

Read More: The Drum