Influencer Marketing Weekly

04 JULY - 10 JULY 2018


Influencer Marketing Platform Buzoole Introduces Automated reporting On Instagram Stories.

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer marketing campaigns. “We are committed to innovation that moves our industry forward” said Ian Samuel, Buzzoole’s chief commercial officer.

Read More: The Drum

Before Keith Weed’s Crackdown, Marketers Had Pledged To Ramp Up Their Spend on Influencers.

Influencer marketing may be in the cross hairs of Unilever CMO Keith Weed, but 62% of his peers have said they’ll be growing their influencer marketing budgets in 2018. While brands want more clarity from influencers, it may be wise for marketers to re-evaluate their side of the relationship too in order to see better results.

Read More: The Drum

Sunkissed Online Campaign With Rising Beauty YouTubers Delivers 300% Sales Growth.

Bronzing beauty brand Sunkissed has seen a 300% increase in sales since launching its latest digital advertising campaign - #SunkissedReady – which features five of the UK’s fastest growing beauty YouTubers.

Read More: The Drum

Influencer Marketing Isn’t Just For Fashion, Beauty and Food Anymore.

As influencer marketing matures, brands outside of fashion, beauty and food are catching up on its use. The healthcare industry or even financial companies – from banks to insurance to finance apps- are recogining the benefit of influencer marketing can pose for their brand awareness.

Read More: Entrepreneur

How This Artist makes Money Off YouTube Without Brand Sponsorships.

An interesting interview of Thomas Heaton, landscape photographer and YouTuber with 265k followers. Unlike many people who make a living off media platforms, Heaton is not trying to build an empire: he turns down every brand sponsorships that comes his way as he’s seen his audience balk at them.

Read More: Entrepreneur