Influencer Marketing Weekly

20 JUNE - 25 JUNE 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.



Singaporean Influencer Sparks Brand Safety Concerns After Being Exposed For Editing Stock Photos

Two days after Unilever called for more improvement in the integrity, transparency and measurement of influencer marketing, a Singaporean influencer has sparked brand safety concerns after being called out for misusing stock photos.

Read More: The Drum

Yow has more than 100,000 followers on Instagram and counts big brands like Sony, Dyson, Uniqlo, Oppo and Reebok as his clients.


How Clear Brand Goals and Intentions Can Fix Influencer Marketing

A response to Unilever’s comments at Cannes about transparency in influencer marketing. Marketers should be looking to set up and run their campaigns based around solid business objectives and the ROI they get from that.

Read More: AdWeek

Animation: Yuliya Kim


Influencer Marketing, Fake Followers, and Sponsored content. Can Brands and Consumers Trust Online Creatives?

Another opinion on the recent announcement from Unilever. “The focus on ‘reach’ among marketers is driving fraud in influencer marketing, as creators are encouraged to value their own monetary worth on the basis of their follower numbers. To make the industry more transparent for brands, the key is in measurement and changing the definition of success.”

Read More: City AM

Source: Getty


Influencer Marketing Is Under Attack: Six Reasons It Still Works

Influencer Marketing is a challenging industry: Forbes gives us a perspective on what’s changed, what’s working and where the challenges are in influencer marketing.

Read More: Forbes

Source: Shutterstock