Influencer Marketing Weekly
05 JUNE - 12 JUNE 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.
How Influencer Marketing Campaigns Can Win At Cannes This Year
Cannes Lions recognises Influencer Marketing as new category for this year’s festival. This article explains why Influencer Marketing has become such an important part of people’s strategy and what should the judges be looking out for!
Read More: The Drum
Where Your Favorite YouTube Star Is Taking Their Talents
Several popular YouTube influencers (as per Philip DeFranco) have recently abandoned the Google-owned platform or moved content to an alternative video. Why? They are looking at new platforms to better monetize their expertise.
Read More: PR Week
Influencers Are Bigger Than ever, and They’re Just Getting Started
A few interesting stats that shows the importance of Influencer Marketing in the industry. Over 50% of influencers started producing content for brands within the past two years, while about a third started just last year.
Read More: AdWeek
Leading Influencer marketing Agencies Announce the First Ever Influencer Marketing Trade Association
Breaking news: the formation of the Influencer Marketing Association (IMA) designed to represent brands, agencies, networks and influencers. The organisation aims to promote influencer marketing as an integral component of all marketing campaigns + establish guidelines for ethics and best practices.
Read More: MarCommNews