Influencer Marketing Weekly 

31 MAY - 04 JUNE 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.



How Influencer Marketing Is Fueled By An Aged-Old Social Theory

This article makes a parallel between influencer marketing and the Diffusion of Innovation Theory. There are five categories of adopters that an idea or product go through when the audience is gaining interest and influencers are considered as innovators, or early adopters according to this case study.

Read More: AdWeek

Photograph: TarikVision/iStock


Renault Is Using Artificial Intelligence To Its Influencer Marketing Campaign

An insight into Renault’s latest influencer strategy: the automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers they trust.

Read More: The Drum

Photograph: The Drum


Influencers Persuade One In Four Brits To Buy Products, Says Golin Research

One in four Brits have bought a product as a direct result of social influencer recommendations - but 42% called for content providers to curb the fake news and offensive opinions, according to research from Golin. “The most important thing to UK influencer audiences is honest experience, it’s no longer about polish and false perfection."

Read More: Campaign Live

Golin's research findings on influencer impact on buying decisions