Influencer Marketing Weekly
15 MAY - 22 MAY
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.
A leaked look at Facebook’s search engine for influencer marketing
Leaked screenshots are indicating Facebook is testing a search engine that will connect marketers to digital media creators. The branded content matching tool will enable brands and influencers to team up and produce sponsored-ad campaigns.
Read More: Tech Crunch
Millennials are sheeple when it comes to Influencer product placements
According to a Fashionista survey, female millennials tend to scour social media — specifically Instagram — for shopping inspiration. 73% of them will happily follow a brand and there is a 65% chance that they will purchase an item after seeing it on an influencer's feed.
Read More: Fashionista
The mighty power of the micro-influencer: Going beyond the generic brand ambassadors
A quick rundown and reminder of the benefits of working with Micro influencers. This includes cost efficiencies due to their smaller fees and the real added value that they bring to campaigns (brand relevancy and effectively reaching the target audience).
Read More: Marketing Tech News
Three Ways Brands Can Increase Their Confidence In Working With Influencers
With the rise of influencers having fake followers, fake engagements and spammy content, this article looks into what brands should be looking out for when choosing the influencers for their campaigns. This includes nurturing pre-existing influencer relationships, paying close attention to post comments and assessing original content quality.
Read More: Forbes